𝒯𝒾𝒶𝑒𝑒𝓁𝑒𝑒𝑅𝑜𝑜𝑒𝑒
Sincerity by Justin Alexander
The Sincerity wedding dress collection by Justin Alexander, available at Zazabella Helsinki, is designed for brides who dream of a fairytale wedding. The collection emphasizes romantic details such as delicate lace, pearl embellishments and elegant sleeves. The selection includes timelessly simple as well as stunning princess-like wedding dresses.
All wedding dresses from the Sincerity collection can be ordered from us even if a fitting dress is not available in the store. Click here to access the collection.
The order lead time is approximately 14 weeks , if your wedding day is approaching soon, rush delivery is also possible on a faster schedule!
♡ 2026 Collection
Sincerity 44535
An elegant stretch crepe wedding dress with a flattering fit and flare design. Asymmetrical gathers accentuate the waist and a detachable bow detail on the side. Pleated hem and slit add lightness and festivity. The back is lightly ribbed, and the buttons continue to the train.
Manufacturer's custom options: Order without slit
Fitting size in store: 38
📍Zazabella Helsinki
♡ 2026 Collection
Sincerity 44537
Strapless stretch crepe wedding dress with a beautifully sculpted sweetheart neckline. Lace appliqués adorn the front and back, tonal sequins and pearl embroidery add subtle sparkle. The lined bodice with exposed bones gives a modern look. Crepe-covered buttons run down the back and continue to the end of the train, where a cut-out detail completes the look.
Fitting size in store: 40
📍Zazabella Helsinki
♡ 2026 Collection
Sincerity 44546
An elegant and simple stretch crepe wedding dress with a fitted fit & flare design and a square neckline. Inverted pleats on the skirt add posture and movement. The illusion back is decorated with lace appliqués, pearl embroidery and sequins. The buttons finish off the concealed zipper and continue lightly to the train.
Fitting size in store: 44
📍Zazabella Helsinki
♡ 2026 Collection
Sincerity 44548
A-line wedding dress in charmeuse fabric with a clean square neckline. Modern cut-outs at the top and a basque waist create a flattering silhouette. The gently falling hem includes a slit and handy pockets. Charmeuse-covered buttons at the back continue over the zipper and all the way to the end of the light train.
Manufacturer's custom options: Order without slit
Fitting size in store: 36
📍Zazabella Helsinki
♡ 2026 Collection
Sincerity 44550
A mermaid wedding dress in Mikado fabric with a strapless cat eye neckline. Princess cuts accentuate the body and continue to a mermaid skirt made of tulle. A slight V-shaped back and Mikado-covered buttons that extend to the seam. The wedding dress is finished with a spectacular train.
Fitting size in store: 38
📍Zazabella Helsinki
♡ 2026 Collection
Sincerity 44553
Strapless A-line wedding dress made of Organza fabric with a sophisticated drape at the top and matte floral embroidery at the waist. Organza-covered buttons at the back extend to the waist. Lace embellishments flow beautifully down to the end of the train, where they finish the edge of the train.
Manufacturer's custom options:
Also available is a complementary off-shoulder organza shawl with beautiful pleats. Matte lace appliqués on the back.
Fitting size in store: 40
📍Zazabella Helsinki
♡ 2026 Collection
Sincerity 44558
Mikado ballgown wedding dress with a sweetheart neckline and off-the-shoulder straps. Modern cut-outs at the top and a basque waist. Gorgeous pleated hem with handy pockets. Mikado-covered buttons at the back continue all the way to the end of the train.
Fitting size in store: 42
📍Zazabella Helsinki
Sincerity 44522
A fit & flare gown made of Chantilly lace, adorned with three-dimensional lace appliqués finished with sequins. The delicate lace surface and shimmering details create a luxurious and romantic look.
Fitting size in store: 40
📍Zazabella Helsinki
Sincerity 44494
A fit & flare dress made of stretchy mikado fabric with an elegant round neckline and slightly baggy blouson sleeves. The timeless silhouette and the shapely mikado fabric beautifully accentuate the body's lines.
Fitting size in store: 44
📍Zazabella Helsinki
Sincerity 44447
A fit & flare wedding dress made of stretchy crepe fabric with a stunning beaded straight neckline.
Manufacturer's custom options:
Order without a slit
Fitting size in store: 38
📍Zazabella Helsinki
Sincerity 44465
A stunning lace fit & flare wedding dress with a sheer V-back and body-flattering whisker ruching.
Manufacturer's custom options:
Order with or without sleeves
Fitting size in store: 36 & 44
📍Zazabella Helsinki
Sincerity 44459
A flowing wedding dress made of crepe fabric with a softly curved round neckline and straps decorated with pearl embroidery. A striking train and decorative buttons complete the look perfectly.
Fitting size in store: 38 & 46
📍Zazabella Helsinki
