Finland’s largest bridal and eveningwear retailer for women.

Founded in 2007, Zazabella is today Finland’s largest bridal and formalwear retailer for women, with six physical stores and an online shop. Our main product categories include wedding dresses, evening gowns, prom dresses, confirmation dresses, graduation dresses, and bridesmaid dresses.

Our vision is to offer the perfect celebration outfit for every body shape and every budget.

Wide selection and dedicated customer service.

Our bridal and formalwear collections feature dozens of internationally renowned brands. In addition to these, we design and produce our own extensive and versatile Dazzling by Zazabella collection. Our accessories complete both timeless classic looks and more youthful styles.

Our goal is to serve our customers from start to finish when it comes to special occasion dressing. We help you find your dream dress and the perfect accessories to match. A formal dress should always fit beautifully and feel perfect to wear. To ensure the ideal fit, our in-store seamstresses assist you from the fitting stage onward, making sure all necessary alterations are completed with professional expertise — conveniently under one roof.

Dazzling by Zazabella collection

Dazzling is Zazabella’s own exclusive collection, featuring over 600 different designs. The collection is created with Finnish customers’ style preferences and expectations in mind. We continuously update our designs based on customer feedback and current fashion trends.

Dazzling has become highly popular not only for its beautiful designs, but also for its affordable prices and fast delivery times. The Dazzling collection is available in all Zazabella stores as well as in our online shop. Over the years, Dazzling has dressed tens of thousands of customers for their special celebrations.

In recent years, we have paid even greater attention to the style preferences of our younger customers. Through our Design by You project, we have invited dozens of young people to design their own dream prom and confirmation dresses. While bringing their visions to life, we also added these designs to our collection so that other customers can order these stunning creations for their own celebrations.